Website localization for new markets

Translation changes the words. Localization makes a website read as if it had been written for the people in that market. Allinaa offers both in two published tiers: one language reviewed by a person, or up to three languages with cultural adaptation and search titles.

Translation vs. localization

A correct translation can still feel foreign. Here are the details that usually give it away:

• Dates and numbers. 3/4 is March 4 in the United States and 3 April in most of Europe. A thousand separator in one country is a decimal mark in another.
• Units. Miles and Fahrenheit for American readers, kilometers and Celsius almost everywhere else.
• Prices. The currency, where the symbol goes, and whether tax is included. US shoppers expect sales tax to be added at checkout, while consumer prices in the European Union are shown with VAT included.
• Examples and references. A "Fourth of July sale" or a baseball metaphor means little to a reader in Tbilisi or Istanbul.
• Tone. A friendly, first-name style works on many American sites, while some markets and industries expect a more formal voice.
• Space. German, Finnish and many other languages need noticeably more room than English, so short buttons and menu items may have to be reworded rather than translated literally.

Localization deals with all of these on purpose instead of hoping the translator notices them.

Standard: one language, reviewed by a person (from $300 per project)

Standard localization is for one new market. It includes:

• Translation into one language
• Your website or other content, reviewed by a person
• Adaptation for local customers, such as dates, units, contact formats and phrasing

A typical fit is a US business adding Spanish pages for Spanish-speaking customers, or a business abroad that wants a natural English version for American buyers.

Premium: up to three languages (from $500 per project)

Premium localization is for businesses entering several markets or wanting the new pages to be found in search. It includes:

• Up to three languages
• Cultural adaptation of prices, examples and tone
• SEO titles and descriptions for the localized pages
• 30 days of free updates after delivery

Cultural adaptation of prices means presenting them the way local customers expect: currency, format and wording. The amounts themselves stay your decision. SEO titles and descriptions are written in the words people in that market search with, which is often not the literal translation of your English title. The multilingual SEO page explains what that covers and what stays with your web developer.

AI speed with human review

We use AI to produce the first draft quickly, and a person reviews every text before it reaches you. The steps:

1. You send the content and tell us the markets: for example Spanish for Mexico, which differs from Spanish for Spain.
2. We agree on a short glossary: product names, terms that stay in English and the form of address you prefer.
3. The draft is produced and then reviewed for meaning, tone and local conventions.
4. Open questions come back to you before delivery, not after.
5. You receive the localized text in the format we agreed.

Tell us your target markets, for example Spanish for customers in the United States, and we confirm that a reviewer for each language is available before we quote. We don't take on a language we can't have reviewed by a person.

What to send us for an accurate quote

• The list of pages or an export of the content, with a word count if you have one
• Target languages and countries
• The file format: a website export, documents or spreadsheets
• Brand names, product names and terms that must not change
• Your deadline and who will publish the localized text on your site

Starting prices are listed in the pricing section. The final price depends on the size of the project, and you will know it before we start. Send the details through the contact form or to info@allinaa.com. For ads, emails and social posts, see marketing localization.

Pairing localization with a multilingual chatbot

Once visitors can read your site in their language, they will ask questions in it too. The Allinaa website assistant answers from the business information you approve, in the languages you configure: 3 on Standard, and all supported languages on Premium, which currently means 108 languages. It is a separate service from localization, with its own pricing, and it can be tried first with the 14-day free trial at bot.allinaa.com/start. Read more about multilingual customer support.

Frequently asked questions

Is machine translation enough for a business website?

It is a fast first draft, not a finished website. Machine output often misses tone, mixes formal and informal address, and translates product names that should stay as they are. That is why every Allinaa localization is reviewed by a person before you receive it.

How long does a localization project take?

It depends on the volume of text and the number of languages. You get the timeline together with the quote, before any work starts.

Can you translate our terms of service and privacy policy?

We can translate them as part of your content, but a translation is not legal advice. Legal pages for a new market should also be checked by a lawyer who knows that market's rules.

What do the 30 days of free updates cover?

In Premium, for 30 days after delivery you can send changes to the localized text, such as a new price, a corrected sentence or an updated opening time, without paying again. If you are not sure whether a change fits, ask first and we will tell you before doing any paid work.